Thanks to the evolution of natural language processing (NLP) technology, that fueled social media’s boom around the world. Social media has become an integral part, from being connected to staying updated. AI tools are user-friendly software is built and used to enhance and optimize marketing efforts and is suitable for all types of businesses.
“AI in the social media market is expected to reach USD 7.25 billion by 2029”
Mordor Intelligence
This surge in social media tools can help target audiences better thereby improving the quality of content creation and customer engagement. Let us dive in to learn more about the tools and how AI in marketing is a game-changer!
10 social media AI tools you need to succeed:
Here are some popular tools to use in your business-
- Synthesia: Rating- 4.2/5
A perfect example of an AI-led social media tool that allows you to design or create realistic videos from scratch. With a script, you can customize the visuals and design a new video. Also, in this tool, you will get access to 120 plus Voiceover languages as well as 160 plus AI Avatars. Having an AI certification can leverage your skills further assisting you to optimize your social media strategies.
- ContentStudio: Rating- 4.5/5
It is an advanced tool that helps creators to manage and public content in different digital channels like social media, email marketing, and websites. In this tool, you can access services like creating, scheduling, analyzing, and optimizing content to help your business grow.
- Hootsuite: Rating- 4.3/5
It is a popular tool for social media management that lets you manage your business with the help of just one dashboard. Hootsuite allows users to schedule social media posts, monitor their analytics, and connect with their target audience while running engaging campaigns on all platforms. With the help of Hootsuite, you can implement effective crisis management such as automatic alerts and good response planning thereby navigating through unexpected situations effectively.
- Flick: Rating: 3.7/5
Flick specializes in hashtag performance and data analytics to gain specific customer insights and improve content scheduling activities. Talking about scheduling, you can publish content through a centralized dashboard with the help of Flick. You can also preview posts or draft it for the future.
- HubSpot: Rating- 4.5/5
This is one of the best social media ROI Reports that provides inbound marketing and sales software. HubSpot’s AI generator is an excellent tool for businesses to automate different types of social media posts and analyze performance to track their growth. Its easy-to-use capabilities let you monitor the engagement metrics on social media platforms.
- Upgrow: Rating: 3.7/5
It is the best tool for increasing followers on Instagram because it provides advanced services such as paid advertising, human engagement activities, and micro-interactions. UpGrow lets you target your audience better by analyzing the target market, optimizing profiles, and creating engaging content to generate more followers.
- Canva: Rating: 3.5/5
Canva is a graphic design platform that lets you create flyers, presentations, posters, and social media posts. It has a user-friendly interface where you can customize the length and breadth of the template as per requirements.
- Jasper AI: Rating: 4/5
It is an advanced tool for generating engaging social media posts on a large scale. Here you will find Natural Language Processing (NLP) technology to create content for blogs, social media, articles, etc. Jasper AI lets you access over 50 customized templates through interactive interfaces.
- Sprout Social: Rating: 4.1/5
This AI tool is mainly used by the marketing department to streamline all social media marketing efforts. It incorporates automation yet it has distinguishing capabilities like textual analysis in terms of sentiment. Also, Sprout’s fusion with OpenAI helps it with manual tasks thereby focusing on high-impact work requiring human decision-making.
- Circleboom: Rating: 4.5/5
This tool primarily focuses on analytics that helps to find and eliminate inactive or fake accounts. It also optimizes finding new followers and improves customer engagement on social media platforms like Facebook, Google My Business, Instagram, and LinkedIn.
Which social media AI tool is best?
To identify which social media tool is ideal for your business, you should analyze specific requirements such as social media strategy, target audience, etc.
If it is analyzed in terms of design, then Canva is suitable because of its affordable pricing and customization options. However, if you are looking for a video generation tool, then it is recommended to go for Synthesia as it has a broad range of AI avatars and voiceovers. Jasper AI, on the other hand, is a popular Generative AI that allows users to write and optimize content leading to a boom in social media followers.
Tips to remember before choosing the right AI social media tool:
As discussed above, AI social media tool plays a crucial role in improving business but there are certain points to remember before finalizing one:
- Features and Customization – Choosing a social media tool that can automate posts and generate good content ideas will save you time and money.
- Easy to use – Having a social media tool with a good or easy interface saves a lot of time and confusion.
- Pricing and scalability – Opt for tools that are budget-friendly and offer good scalability. This will help your business grow.
Overall, top AI social media tools are the best way to engage customers on different social media platforms. The above-mentioned social media tools are quite popular in the market and will not only improve your brand but also give you more business.
